{"id":1440,"date":"2025-09-09T11:38:49","date_gmt":"2025-09-09T11:38:49","guid":{"rendered":"https:\/\/theinnovationcompany.fr\/?p=1440"},"modified":"2025-09-10T08:36:06","modified_gmt":"2025-09-10T08:36:06","slug":"newsletter-trend-or-not-to-trend-really-a-question","status":"publish","type":"post","link":"https:\/\/theinnovationcompany.fr\/?p=1440","title":{"rendered":"Trend or not to trend ?  Really a question ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1440\" class=\"elementor elementor-1440\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-401c76d e-flex e-con-boxed e-con e-parent\" data-id=\"401c76d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8756a61 e-con-full e-flex e-con e-child\" data-id=\"8756a61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20b8689 elementor-widget elementor-widget-image\" data-id=\"20b8689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.theinnovationcompany.fr\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2024\/11\/logo-1024x1024.png\" class=\"attachment-large size-large wp-image-264\" alt=\"\" srcset=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2024\/11\/logo-980x980.png 980w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2024\/11\/logo-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f78ab3 e-con-full e-flex e-con e-child\" data-id=\"5f78ab3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf8c85 elementor-widget elementor-widget-image\" data-id=\"cdf8c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Meet-us-at-Cosmetic-360-1024x512.jpg\" class=\"attachment-large size-large wp-image-1467\" alt=\"\" srcset=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Meet-us-at-Cosmetic-360-980x490.jpg 980w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Meet-us-at-Cosmetic-360-480x240.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c42eb0e e-flex e-con-boxed e-con e-parent\" data-id=\"c42eb0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31e2954 e-con-full e-flex e-con e-child\" data-id=\"31e2954\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dca4242 elementor-widget elementor-widget-image\" data-id=\"dca4242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"389\" height=\"500\" src=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/222ed63e-eefa-d0ef-742a-79dbb53dd7c3.jpg\" class=\"attachment-large size-large wp-image-1451\" alt=\"\" srcset=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/222ed63e-eefa-d0ef-742a-79dbb53dd7c3.jpg 389w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/222ed63e-eefa-d0ef-742a-79dbb53dd7c3-233x300.jpg 233w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ea5339 e-con-full e-flex e-con e-child\" data-id=\"3ea5339\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-958becb elementor-widget elementor-widget-text-editor\" data-id=\"958becb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<div>\n<div id=\"yiv9169806403\">\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>Trends come and go. Science really remains and actually progresses.<\/div>\n<div>\u00a0<\/div>\n<div>Trends are based on fashion items ,\u00a0even more logical were\u00a0never part of skin care .<\/div>\n<div>\u00a0<\/div>\n<div>Trends are a mish mash of so said new natural materials, but have been since Vegan (2027) arrived, trends are social issues, diet , sustainable, transparency,\u00a0 rabbits protection, saving the reefs, the sea,\u00a0 the air!<\/div>\n<div>\u00a0<\/div>\n<div>Of which none have any impact on the human skin.<\/div>\n<div>\u00a0<\/div>\n<div>The only real\u00a0path of value is\u00a0following that of cosmetics\u00a0sciences.\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>That is simply by Thinking Skin,<\/div>\n<div>and testing performances of materials and then formulas.<\/div>\n<div>\u00a0<\/div>\n<div>Trends come and go. Cosmetic science is you\u00a0only future to\u00a0saving Brands today.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa0e40c e-flex e-con-boxed e-con e-parent\" data-id=\"aa0e40c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a991f elementor-widget elementor-widget-heading\" data-id=\"f9a991f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Of which none have any impact on the human skin.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1cd6a6 e-flex e-con-boxed e-con e-parent\" data-id=\"a1cd6a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a9a979 e-con-full e-flex e-con e-child\" data-id=\"1a9a979\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-560ebba elementor-widget elementor-widget-text-editor\" data-id=\"560ebba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\nThe only real\u00a0path of value is\u00a0following that of cosmetics\u00a0sciences.\n<br><br>That is simply by Thinking Skin, and testing performances of materials and then formulas.<br><br>Trends come and go. Cosmetic science is you\u00a0only future to\u00a0saving Brands today.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b2cfb3 e-con-full e-flex e-con e-child\" data-id=\"2b2cfb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6c642 elementor-widget elementor-widget-image\" data-id=\"aa6c642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/ebf5484c-9565-9d98-b48f-fef9e34cda9f.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9096506 e-flex e-con-boxed e-con e-parent\" data-id=\"9096506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a67b66a elementor-widget elementor-widget-image\" data-id=\"a67b66a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ulprospector.com\/fr\/eu\/PersonalCare\/search?k=the+innovation+company%c2%ae&#038;st=1\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"183\" src=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-1024x183.gif\" class=\"attachment-large size-large wp-image-1453\" alt=\"\" srcset=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-980x175.gif 980w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-480x86.gif 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a7f2c4 e-flex e-con-boxed e-con e-parent\" data-id=\"8a7f2c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d631e elementor-widget elementor-widget-heading\" data-id=\"b4d631e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best formulating, The Innovation Company\u00ae <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb3beb3 e-flex e-con-boxed e-con e-parent\" data-id=\"cb3beb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c097ba elementor-widget elementor-widget-image\" data-id=\"8c097ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:marketing@theinnovationcompany.fr\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-1024x363.gif\" class=\"attachment-large size-large wp-image-1454\" alt=\"\" srcset=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-980x348.gif 980w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-480x170.gif 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trends come and go. Science really remains and actually progresses. \u00a0 Trends are based on fashion items ,\u00a0even more logical were\u00a0never part of skin care . \u00a0 Trends are a mish mash of so said new natural materials, but have been since Vegan (2027) arrived, trends are social issues, diet , sustainable, transparency,\u00a0 rabbits protection, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<img width=\"389\" height=\"500\" src=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/222ed63e-eefa-d0ef-742a-79dbb53dd7c3.jpg\" alt=\"\" srcset=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/222ed63e-eefa-d0ef-742a-79dbb53dd7c3.jpg 389w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/222ed63e-eefa-d0ef-742a-79dbb53dd7c3-233x300.jpg 233w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\nTrends come and go. Science really remains and actually progresses.\n\u00a0\nTrends are based on fashion items ,\u00a0even more logical were\u00a0never part of skin care .\n\u00a0\nTrends are a mish mash of so said new natural materials, but have been since Vegan (2027) arrived, trends are social issues, diet , sustainable, transparency,\u00a0 rabbits protection, saving the reefs, the sea,\u00a0 the air!\n\u00a0\nOf which none have any impact on the human skin.\n\u00a0\nThe only real\u00a0path of value is\u00a0following that of cosmetics\u00a0sciences.\u00a0\n\u00a0\nThat is simply by Thinking Skin,\nand testing performances of materials and then formulas.\n\u00a0\nTrends come and go. Cosmetic science is you\u00a0only future to\u00a0saving Brands today.\n\t\t\t<h2>Of which none have any impact on the human skin.<\/h2>\t\t\nThe only real\u00a0path of value is\u00a0following that of cosmetics\u00a0sciences.\n<br><br>That is simply by Thinking Skin, and testing performances of materials and then formulas.<br><br>Trends come and go. Cosmetic science is you\u00a0only future to\u00a0saving Brands today.\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"500\" height=\"333\" src=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/ebf5484c-9565-9d98-b48f-fef9e34cda9f.png\" alt=\"\" srcset=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/ebf5484c-9565-9d98-b48f-fef9e34cda9f.png 500w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/ebf5484c-9565-9d98-b48f-fef9e34cda9f-300x200.png 300w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/ebf5484c-9565-9d98-b48f-fef9e34cda9f-480x320.png 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ulprospector.com\/fr\/eu\/PersonalCare\/search?k=the+innovation+company%c2%ae&#038;st=1\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"183\" src=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-1024x183.gif\" alt=\"\" srcset=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-1024x183.gif 1024w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-300x54.gif 300w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-768x137.gif 768w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-1080x193.gif 1080w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-1280x229.gif 1280w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-980x175.gif 980w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Signature-mail-I-Salon-1400-x-250-px-7-480x86.gif 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Best formulating, The Innovation Company\u00ae <\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:marketing@theinnovationcompany.fr\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"363\" src=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-1024x363.gif\" alt=\"\" srcset=\"https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-1024x363.gif 1024w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-300x106.gif 300w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-768x272.gif 768w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-1536x545.gif 1536w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-2048x726.gif 2048w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-1080x383.gif 1080w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-1280x454.gif 1280w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-980x348.gif 980w, https:\/\/theinnovationcompany.fr\/wp-content\/uploads\/2025\/09\/Mailing-I-Bas-de-page-17-480x170.gif 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>","_et_gb_content_width":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-1440","post","type-post","status-publish","format-standard","hentry","category-newsletter"],"mb":[],"mfb_rest_fields":["title","gutenberg_elementor_mode"],"_links":{"self":[{"href":"https:\/\/theinnovationcompany.fr\/index.php?rest_route=\/wp\/v2\/posts\/1440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinnovationcompany.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theinnovationcompany.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theinnovationcompany.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theinnovationcompany.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1440"}],"version-history":[{"count":19,"href":"https:\/\/theinnovationcompany.fr\/index.php?rest_route=\/wp\/v2\/posts\/1440\/revisions"}],"predecessor-version":[{"id":1470,"href":"https:\/\/theinnovationcompany.fr\/index.php?rest_route=\/wp\/v2\/posts\/1440\/revisions\/1470"}],"wp:attachment":[{"href":"https:\/\/theinnovationcompany.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theinnovationcompany.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theinnovationcompany.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}