Trends come and go. Science really remains and actually progresses.
Trends are based on fashion items , even more logical were never part of skin care .
Trends are a mish mash of so said new natural materials, but have been since Vegan (2027) arrived, trends are social issues, diet , sustainable, transparency, rabbits protection, saving the reefs, the sea, the air!
Of which none have any impact on the human skin.
The only real path of value is following that of cosmetics sciences.
That is simply by Thinking Skin,
and testing performances of materials and then formulas.
Trends come and go. Cosmetic science is you only future to saving Brands today.