Novawhite® is a range of white powders, with various effects on the skin, from matte to luminous. They were developed to replace pigmentary Titanium Dioxide in colour care, skin care and sun care. Novawhite® products provide softness and coverage without fading colours; hence they are ideal for lipsticks. Novawhite® have good skin adherence as they are platelet shaped particles.
Some grades are available with a lipophilic coating based on Hydrogenated Vegetable Oil, to improve skin feel upon application and skin protection.